Luxury Marketing

LUXURY MARKETING SPECIALIST

EXCEPTIONAL PROGRAMS FOR EXCEPTIONAL PROPERTIES

For exceptional properties in need of discerning buyers, Susan can provide unique tools to ensure your home attracts the right buyers and earns the highest possible return on your investment. As a Premier Properties Director, Susan’s wide network of luxury brokers and buyers is at your disposal.

Premier Properties

Premier Properties addresses the unique needs of luxury properties that require distinctive marketing. With enhanced search features online, custom marketing materials and elevated advertising opportunities, listing your luxury property with Premier Properties ensures it will catch the attention of discerning buyers.

Every Premier Properties listing includes expansive photo galleries, syndication across home search websites — including Windermere’s own Premier Properties database — specialized advertising, distinctive signage in your yard, luxury publications and polished direct marketing materials. Susan’s experience in this specialty, combined with her professional network and the esteem of Premier Properties, will ensure that your luxury property is seen by the right buyer at the right time.

W Collection

Curating Windermere’s most sought-after properties, the W Collection provides concierge-level marketing and brings a tradition of success to each of its luxury listings. Focusing on properties worth $3M+, the W Collection attracts high-net- worth buyers from around the globe, thanks to Windermere’s partnership with Luxury Portfolio International and ListGlobally.

Bespoke marketing materials, including a feature on the W Collection’s website and its associated platforms will create the maximum impact on buyers both locally and internationally.

Luxury Portfolio International

Through Windermere’s partnership with Luxury Portfolio International (LPI), Susan’s clients have access to a broad international market of luxury buyers. LPI is the luxury division of Leading Real Estate Companies of the World, marketing over 50,000 listings annually. Through LPI, your listing could be seen on high-traffic sites like Unique Homes, Mansion Global and The Wall Street Journal and international home search sites including Juwai.com and Waijule.com.