Sell - Susan Stasik

Welcome Home Sellers

White-glove service for every step of your sale

The Journey Begins

Selling your home is an exciting time, but it can also be a sensitive period when emotions run high. No matter why you’re selling, Susan is here to get in the trenches with you and to walk with you through this journey toward whatever comes next.

As part of her concierge service for her clients, Susan offers an array of services and recommendations to her sellers, including custom marketing that will ensure your home sells quickly and specialized marketing tools for luxury properties and builders.

Getting The Lay Of The Land

To begin with, Susan will visit your property to get a sense of your home’s features and determine how best to market it to potential buyers. She’ll also provide you with a Comparative Market Analysis (CMA) to help you understand how to price your home. The CMA will provide competitive information on recent home sales in the area, and it will give you a better understanding of the local housing market as you prepare to list your home. With her experience in the luxury housing market, Susan can also help you understand your target buyers and the needs of the luxury marketing niche. With this knowledge, you’ll be equipped to work out the best listing price for your home, based on your unique sub-market and your property’s best features.

Make A Lasting First Impression

With the advent of online listings and searches, you’ll need to make sure your home makes a stunning first impression that cuts through the noise to get buyers in the door. With her keen eye for home design and over 30 years’ experience as a broker, Susan will recommend potential updates and repairs that will have the highest impact on potential buyers. These could include anything from painting and landscaping, to replacing outdated appliances or fixtures. In addition to this, Susan can help you stage your home — a practice that not only makes your home more inviting to buyers, but is statistically more likely to help your home sell faster and at a higher price.

Throughout the process of preparing your home for the market, Susan can recommend trusted local contractors to get the work done quickly and efficiently.

Get Your Home's Good Side

Making repairs and staging your home will positively impact buyers who view your home in person, but the most important part of listing your home is capturing incredible photos to be used in the online listing and marketing materials. This is part of Susan’s unique approach as a listing agent: not only will she work hard to meet your expectations for the sale, Susan herself always has the goal of earning top dollar on your listing. She’ll arrange for professional photos to be taken of your property, capturing its appeal from every angle to entice buyers to visit in person. These photos will also be used across all of the digital and print marketing campaigns for your home.

Spreading The Word

Once your home has been officially listed on the market, it’s time to get the word out about your property. This is a particular strength of Susan’s, and she’ll pull out all the stops to make sure people are buzzing about your property. From custom print marketing materials including flyers, brochures and mailers to digital and e-marketing efforts through videos and 3-D tours, promotions on social media, email newsletters, bespoke property websites and placements on major real estate websites like Zillow, Realtor.com and Juwai.com, Susan will make sure your home is seen by those who are most likely to buy.

Beyond her incredible marketing package, Susan will also coordinate in-person events such as brokers’ opens and tours for buyers and their agents. The brokers’ open is a chance for other real estate agents in the area to take a sneak peek at your property and keep it in mind for their own clients. After brokers and their clients have had a chance to see your property, Susan will collect feedback from them about your home, and see if any additional adjustments or updates are necessary.

Example marketing videos created for Susan's listings

Choosing The Right Offer

In our competitive real estate market, it’s likely that you could earn multiple offers on your property. Luckily, you won’t have to sort through them alone. Susan is an expert negotiator, and she’ll help you vet potential buyers and choose the offer that is right for you. Throughout the process, she’ll represent your interests with firmness and finesse, and she’ll walk you through potential contingencies to make sure you come out ahead.

Sealing The Deal

After you and the buyer have come to an agreement, you’ll enter the closing process. Throughout this complex period involving escrow, inspections, earnest money, insurance and numerous other moving parts, Susan will guide the process with a steady hand. She’ll educate you every step of the way so you’re never out of the loop, and she’ll make sure every crucial document and requirement is met in a timely manner to get you to your closing date.

Onward And Upward

You’ve done it! Your property is sold and you can move on to bigger and better things. From here, the sky really is the limit. Whether you’re moving across town or across the country, Susan can refer skilled brokers anywhere you’d like to go, or she can assist you in buying your next home herself. Either way, by working with Susan you become a client for life, and she’ll be ready to help you with any of your future real estate needs.

DOWNLOAD SELLER KIT

Client Success Story

Several of our friends have worked with Susan while buying their homes over the years and have enthusiastically recommended her, so when it came time for us to relocate, we finally got to work with her ourselves. Last fall, Susan helped us find and purchase a loft condominium in the city and several months later helped us sell our family home in the Green Lake neighborhood. Through both transactions, Susan walked us through every step of the process with clear and consistent communication, always reading ‘the fine print’ and looking out for our best interest. After working with Susan, we are convinced that she measures success in her career strictly by the happiness of her clients and knowing that they made the right choices for themselves.”